Ashley Devereux 

540-664-1952

Bumble

Designed a retail space for Bumble that builds the brand from more than just a dating app.

Situation:

Bumble started as a dating app on a mission to challenging the traditional rules of dating by empowering women to make the first move. The brand has since evolved to be a place where people can meet, not just for dating. Their business model has expanded with Bumble BFF and Bumble Bizz to encourage both platonic and professional connections.

Problem:


Although Bumble is a place to foster relationships of all kind, it’s still only perceived as a dating app. 

Opportunity:

To round out the Bumble’s perception by designing a space that brings to life the brand’s mission.

Concept:

Colony: a women-first place to meet and connect. 

The Space:

The building has three floors to encourage connections on every level: a coffee shop, co-working space, and rooftop bar. The 15,000 square foot building will be located at the Capital Waterfront in Washington DC. We chose this city because over a third of the population is single and it’s high amount of job opportunities make for a networking hotspot.

Design Rules:

Playful.      Welcoming.      Bold.      Feminine.      Fun.

The Space:

The building has three floors to encourage connections on every level: a coffee shop, co-working space, and rooftop bar. The 15,000 square foot building will be located at the Capital Waterfront in Washington DC. We chose this city because over a third of the population is single and it’s high amount of job opportunities make for a networking hotspot.

Design Rules:

Playful.      Welcoming.      Bold.      Feminine.      Fun.

Textures + Materials:

 We wanted the space to feel warm and playful so we chose materials like pink and yellow velvet. To reflect the brand's logo, we used honeycomb tile throughout the space. Finally, we picked marble textures to make the space feel modern and clean. 

First Floor:

Coffee Shop

The first floor is a coffee shop that’s open to the public, feels inviting, and is a place to meet and gather. Similar to BumbleBFF, the space is intended to encourage casual and friendly interactions with it’s communal tables, open floor layout, and sunken lounge. The floor design is also versatile with tables and chairs that can be easily moved to accommodate different groups. Along with the cafe we designed conversation-starter coffee cups and icebreaker cards to place on tables. 

Second Floor:

Co-Working Space

 

The second floor is a members-only, female co-working. Similar to BumbleBizz, the purpose of the space is to allow for professional networking. The floor design is a mix of open spaces with communal tables and smaller corridors for private calls. It features a kitchen, library, meeting rooms, stadium-style seating for speakers or events, and a dumbwaiter to deliver food from the cafe. Membership includes all day access, free entry to speakers and events, free classes like yoga or self-defense, and discounts to local businesses.

Artwork:

 We chose artwork that's colorful and fun, but was also made by female artists. The wallpaper was designed to reflect the power of women by featuring strong and successful women in history. 

Third Floor:

Rooftop Bar

 

The third floor of Colony is a rooftop that’s open to the public. The purpose of this space is bring to life the fun and excitement of the original Bumble app. It features a hexagon- shaped central bar, private seating for 1-1 chats, high top tables, group seating, and a projector for events.

Bringing the project to life:

At the end of the presentation we brought the idea to life by throwing a surprise launch party on the roof of the Brandcenter. Guests were greeted with a party host and photographer. We created a photo backdrop, made a fun playlist, served bubbly drinks, and set up a table with Bumble swag (Sent to us by Bumble after we told them about our idea).