Though Energizer makes a variety of products, people perceive them as just a battery brand. When people think of batteries they think of household devices like remotes, flashlights and alarm clocks.
Smartphones are replacing many single-purpose electronics, reducing the need for batteries, and posing a major challenge for Engerizer's future.
From the creation of the first dry cell battery that was used in the development of cars and telephones to the first batteries made for hearing aids, Energizer has been dedicated to connecting people to the world around them. From its core, Energizer is a power company, not a battery company. This is a strength the company can own.